Breaking The Marketer’s Code

We will be breaking the marketer’s code by talking about the methods and tools that marketers utilize to make consumers spend more than what they need to.

Chapter 1 – The Power of Digital Marketing

Chapter 2 – Journey Through Marketing Funnel

Chapter 3 – Targeting The Perfect Customer Persona

Chapter 4 – Marketing Tactics Influencing Customer Behaviour

lifestyle payment apps good for consumers and businesses

Are Lifestyle Payment Apps Really Good For Consumers And Businesses?

Moving away from cash is a great thing. Both consumers and businesses benefit from accepting e-payments. In comes lifestyle payment apps. These lifestyle payment apps provide the ability to make e-payments but at a whole different level. On top of the benefits that these lifestyle payment apps bring, there are also costs to both consumers …

Are Lifestyle Payment Apps Really Good For Consumers And Businesses? Read More »

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ads on record home prices

Ads On Record Home Prices – Agents Are The Real Winners

Have you come across ads telling you to sell your home? These ads can come in both physical and digital forms. Every few weeks I will see flyers either in the letterbox or directly kiapped at my gate. The ad that prompted me to write this is a YouTube ad by a property agent encouraging …

Ads On Record Home Prices – Agents Are The Real Winners Read More »

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sg influencers nft projects where are they now

SG Influencers And Their NFT Projects | Where Are They Now?

It is time to look at Singapore influencers and their NFT projects. Many of them are released during the crypto bull season from late 2021 to early 2022. The bear has risen from its sleep these recent months and the crypto market has been bleeding. So now it is a ripe time to look at …

SG Influencers And Their NFT Projects | Where Are They Now? Read More »

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diabetes prevention ban on sugary drink ads

Diabetes Prevention – Ban On Sugary Drink Ads

Ong Ye Kung, our Minister for Health, announced an upcoming ban on ads for sugary drinks amongst others on 11 August 2022, where more details will be announced next year. The ad ban is an attempt to prevent diabetes in Singaporeans. This was first teased in 2019 and implemented in 2020 but Covid happened so …

Diabetes Prevention – Ban On Sugary Drink Ads Read More »

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Why Avoid MSG When It Brings So Much Umami Flavour?

“No MSG” has been used as marketing to promote that the food served is “healthy” and “natural”. We have heard stories and even experienced ourselves the “headaches” and “thirst” MSG supposedly brings. MSG has a negative connotation associated with it, leading us to avoid it. Although the myth of MSG has been debunked multiple times …

Why Avoid MSG When It Brings So Much Umami Flavour? Read More »

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why are cult followings so powerful

Why Are Cult Followings So Powerful?

Companies and brands are always looking for ways to engage their customers. By having a good relationship with your customers, they not only are more prone to repeat purchases, but they will also act as ambassadors for your brand for free. Over the recent years, we have the rise of cult followings that are extremely …

Why Are Cult Followings So Powerful? Read More »

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what do business awards even mean

What Do Business Awards Even Mean?

Trusted Business Award. Top 500 SMEs. Elite SME award. What do these business awards even mean? Do these business awards represent that the company has merits or is it just an empty title? Well, it’s complicated. A company that has an award attached to its name provides trust to the consumer. To an untrained eye, …

What Do Business Awards Even Mean? Read More »

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its morbin time how social media pranked Sony

It’s Morbin’ Time – How Social Media Pranked Sony

Morbius is one of the latest superhero movies associated with Marvel released by Sony in April 2022. It is a movie about a vampire in Sony’s Spider-Man Universe after the two Venom movies. Morbius memes are rife on social media after the release of the movie. However, it seems to be popular not because it …

It’s Morbin’ Time – How Social Media Pranked Sony Read More »

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why do people suit up

Why Do People Suit Up?

A well-tailored suit can look very flattering on you. But suits are also uncomfortable, impractical and expensive to buy and maintain. This is especially so with the hot and humid climate in Singapore. So what is the rationale why people still put on such an uncomfortable piece of clothing? Let’s have a look at some …

Why Do People Suit Up? Read More »

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why are influencers so powerful

Why Are Influencers So Powerful?

Influencers are popping up left and right nowadays. The barrier to being an influencer is really low. You just need a phone and internet access. Success is another story but it is not the point of this article. Another term for influencers is key opinion leader (KOL). Influencers are content creators that have a following …

Why Are Influencers So Powerful? Read More »

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