We will be breaking the marketer’s code by talking about the methods and tools that marketers utilize to make consumers spend more than what they need to.
Chapter 1 – The Power of Digital Marketing
Chapter 2 – Journey Through Marketing Funnel
Chapter 3 – Targeting The Perfect Customer Persona
Chapter 4 – Marketing Tactics Influencing Customer Behaviour
A Singapore-based MLM recently held a dinner for its 26,000 employees and distributors in Taiwan that supposedly cost S$4.35m. I actually attended a “concert” in 2018 by the same company with a couple of my friends as they had free tickets. The first two hours are actually used to celebrate the achievements of the top […]
Asked To Join Or Buy From A “Legal” MLM? Factors To Consider Read More »
Why is it important to learn how to identify ads? Ads are made to look more organic nowadays with only slight differences between organic posts and ad posts. Our minds have been conditioned to be turned off or put up our guard when we come across blatant ads like website banners, in-game reward ads and
BTMC – Learning How To Identify Ads – Chapter 5 Read More »
As an effort to make things more transparent, Google pushed out advertiser pages to allow us to find out more about the Google ad we have come across. This is useful for us to find out more about who is behind the ad and their ads published in the last 30 days across all Google
Advertiser Pages – More Transparency Behind Google Ads Read More »
Besides price and quality, trust is also important in the consideration phase of a purchase decision. Trust can be built both offline and online. Before the internet, companies build trust offline by having a proper physical place of business and relying on physical word of mouth based on superior quality and service. Nowadays, consumers will
How Do Companies Build Trust Online? Read More »
If you are a frequent reader, you should know that I dislike ads and marketing, especially those pushing the limit to increase sales and conversions. I understand that digital marketing is a necessary evil, for putting products out there and as a revenue stream for content creators. However, when it is overdone, it pisses me
Things In Digital Marketing That Pisses Me Off Read More »
Moving away from cash is a great thing. Both consumers and businesses benefit from accepting e-payments. In comes lifestyle payment apps. These lifestyle payment apps provide the ability to make e-payments but at a whole different level. On top of the benefits that these lifestyle payment apps bring, there are also costs to both consumers
Are Lifestyle Payment Apps Really Good For Consumers And Businesses? Read More »
Have you come across ads telling you to sell your home? These ads can come in both physical and digital forms. Every few weeks I will see flyers either in the letterbox or directly kiapped at my gate. The ad that prompted me to write this is a YouTube ad by a property agent encouraging
Ads On Record Home Prices – Agents Are The Real Winners Read More »
It is time to look at Singapore influencers and their NFT projects. Many of them are released during the crypto bull season from late 2021 to early 2022. The bear has risen from its sleep these recent months and the crypto market has been bleeding. So now it is a ripe time to look at
SG Influencers And Their NFT Projects | Where Are They Now? Read More »
Ong Ye Kung, our Minister for Health, announced an upcoming ban on ads for sugary drinks amongst others on 11 August 2022, where more details will be announced next year. The ad ban is an attempt to prevent diabetes in Singaporeans. This was first teased in 2019 and implemented in 2020 but Covid happened so
Diabetes Prevention – Ban On Sugary Drink Ads Read More »
“No MSG” has been used as marketing to promote that the food served is “healthy” and “natural”. We have heard stories and even experienced ourselves the “headaches” and “thirst” MSG supposedly brings. MSG has a negative connotation associated with it, leading us to avoid it. Although the myth of MSG has been debunked multiple times
Why Avoid MSG When It Brings So Much Umami Flavour? Read More »
