Breaking The Marketer’s Code

We will be breaking the marketer’s code by talking about the methods and tools that marketers utilize to make consumers spend more than what they need to.

Chapter 1 – The Power of Digital Marketing

Chapter 2 – Journey Through Marketing Funnel

Chapter 3 – Targeting The Perfect Customer Persona

Chapter 4 – Marketing Tactics Influencing Customer Behaviour

Why Avoid MSG When It Brings So Much Umami Flavour?

“No MSG” has been used as marketing to promote that the food served is “healthy” and “natural”. We have heard stories and even experienced ourselves the “headaches” and “thirst” MSG supposedly brings. MSG has a negative connotation associated with it, leading us to avoid it. Although the myth of MSG has been debunked multiple times …

Why Avoid MSG When It Brings So Much Umami Flavour? Read More »

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why are cult followings so powerful

Why Are Cult Followings So Powerful?

Companies and brands are always looking for ways to engage their customers. By having a good relationship with your customers, they not only are more prone to repeat purchases, but they will also act as ambassadors for your brand for free. Over the recent years, we have the rise of cult followings that are extremely …

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what do business awards even mean

What Do Business Awards Even Mean?

Trusted Business Award. Top 500 SMEs. Elite SME award. What do these business awards even mean? Do these business awards represent that the company has merits or is it just an empty title? Well, it’s complicated. A company that has an award attached to its name provides trust to the consumer. To an untrained eye, …

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its morbin time how social media pranked Sony

It’s Morbin’ Time – How Social Media Pranked Sony

Morbius is one of the latest superhero movies associated with Marvel released by Sony in April 2022. It is a movie about a vampire in Sony’s Spider-Man Universe after the two Venom movies. Morbius memes are rife on social media after the release of the movie. However, it seems to be popular not because it …

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why do people suit up

Why Do People Suit Up?

A well-tailored suit can look very flattering on you. But suits are also uncomfortable, impractical and expensive to buy and maintain. This is especially so with the hot and humid climate in Singapore. So what is the rationale why people still put on such an uncomfortable piece of clothing? Let’s have a look at some …

Why Do People Suit Up? Read More »

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why are influencers so powerful

Why Are Influencers So Powerful?

Influencers are popping up left and right nowadays. The barrier to being an influencer is really low. You just need a phone and internet access. Success is another story but it is not the point of this article. Another term for influencers is key opinion leader (KOL). Influencers are content creators that have a following …

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free things paid for by ads

Free Things We Enjoy That Are Paid For By Ads

Have you ever wondered why are there things we can enjoy for free? Everything comes at a price. So if we are not paying for the product, we are the product. Instead of selling a product or service for revenue, there are other ways of monetizing a business like microtransactions and advertising. In this article, …

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what are dropshipping course ads not telling you

What Are Dropshipping Course Ads Not Telling You

I had wanted to write on dropshipping course ads for quite some time but other topics took precedence. These dropshipping course ads seemed to have died down and the “guru course” flavour of the month seems to have shifted to options trading nowadays. However, I recently saw another of these ads saying that we can …

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play to earn or marketing tool dbs ultimatehawker

Play-To-Earn Or Marketing Tool? – DBS PayLah! #UltimateHawker Game

I was watching the news last night and came across the DBS PayLah! UltimateHawker Game and decided to check it out. The game is to be played on mobile from 7 December 2021 – 5 January 2022. They claim that there is S$50,000 to be won throughout the game in total. So can we make …

Play-To-Earn Or Marketing Tool? – DBS PayLah! #UltimateHawker Game Read More »

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CareShield-Life-Supplements-Questions-To-Ask

CareShield Life Supplements – Questions To Ask Before Upgrading

Have you been receiving calls from insurance agents trying to get you to use your CPF MediSave to upgrade your CareShield Life Plan? I received a call from a random agent and she started by saying that she is not trying to sell me anything. By doing that, I believe the number of people willing …

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