Breaking The Marketer’s Code

We will be breaking the marketer’s code by talking about the methods and tools that marketers utilize to make consumers spend more than what they need to.

Chapter 1 – The Power of Digital Marketing

Chapter 2 – Journey Through Marketing Funnel

Chapter 3 – Targeting The Perfect Customer Persona

Chapter 4 – Marketing Tactics Influencing Customer Behaviour

we need to talk about facebook and meta

We Need To Talk About Facebook and Meta

On 28 October 2021, Facebook’s CEO and co-founder, Mark Zuckerberg announced that they will be consolidating all their products and services under Meta. Facebook will still exist but it will now be under the Meta umbrella with Instagram, Whatsapp, Oculus and others. This is similar to what Google did when they announced Alphabet. Although we …

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great eastern gift credits

Great Eastern Rewards Giving Me S$200 In Gift Credits?

Disclaimer: All comments on this blog site are an expression of opinion. You are recommended to consult with a licensed, qualified financial advisor before making any financial decisions. I received an email from Great Eastern saying that I have received S$200 in Gift Credits that is waiting for me in their Great Eastern Rewards App. …

Great Eastern Rewards Giving Me S$200 In Gift Credits? Read More »

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Sharing And Giving Away 50% Of My Tiger Brokers Commissions

Disclosure: This blog entry contains referral links and/or codes. This means that I get a commission if you decide to sign up through my links or using my codes, at no cost to you. This helps pay for my running costs. Please read my affiliate and referral disclosure for more information. After writing for 8 …

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BTMC Marketing tactics influencing customer behaviour

BTMC – Marketing Tactics Influencing Customer Behaviour – Chapter 4

This is chapter 4 of Breaking The Marketer’s Code, a series where we discuss the tools that marketers utilize to make consumers spend more than what they need to. In this chapter, I will share a list of marketing tactics corporations or salespeople make use of to trigger you to increase spending. This chapter will …

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recipe blogs why do we need to scroll so much

Recipe Blogs – Why Do We Need To Scroll So Much?

Do you hate scrolling through multiple pages of the recipe blogs before getting to the actual recipe? The recipe bloggers know that some people hate it but they still put their recipes at the bottom of the page. There are multiple reasons why recipe blogs make your scroll so much and we will talk about …

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GREAT Covid Care Plan insurance

GREAT Covid Care Plan – An Insurance Against The Improbable

I received a message from my mother one night to ask me if we should sign up for a free Covid-19 insurance called GREAT Covid Care Plan by Great Eastern. Source: WhatsApp Message My Mother Forwarded To Me I already wrote an article discussing the signing up of free insurance earlier this year. After looking …

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Shopping Holidays – Start Saving And Stop Shopping Till You Drop

There is no longer any holiday shopping season as shopping holidays are now available all year round. Shopping holidays are made use by corporations to encourage consumerism to boost their sales. They can either be created based on real events like Christmas or made-up ones like Prime day. Overconsumption is both a waste of money …

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Signing Up For That Free Insurance- Think Again

Signing Up For That Free Covid-19 Vaccine Insurance? Think Again

I first came across “free” insurance a number of years ago. I cannot remember the details exactly but it is where an insurance company provides coverage if you lose your EZ-link card within a short period of time e.g. 1 year. In this article, we will use the free covid-19 vaccine insurance as an example. …

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Apple ios14.5 google facebook

iOS 14.5 – The Crippling Of Facebook And Google By Apple

Early this year, Apple announced that in iOS 14 or more specifically iOS 14.5, with a new feature called App Tracking Transparency, users will be able to block advertisers from identifying them via the IDFA (Identifier for Advertisers). iOS 14.5 spells the start of trouble for advertisers like Facebook and Google. What Is IDFA? Every …

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BTMC targeting the perfect customer persona

BTMC – Targeting The Perfect Customer Persona – Chapter 3

If you have not read the first chapter on the basics of digital marketing, you can read it here. In the last chapter, we talked about the journey through the marketing funnel, from brand and product awareness to taking action after the purchase phase. In this chapter, we will be talking about the customer persona …

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