Breaking The Marketer’s Code

We will be breaking the marketer’s code by talking about the methods and tools that marketers utilize to make consumers spend more than what they need to.

Chapter 1 – The Power of Digital Marketing

Chapter 2 – Journey Through Marketing Funnel

Chapter 3 – Targeting The Perfect Customer Persona

Chapter 4 – Marketing Tactics Influencing Customer Behaviour

why do people suit up

Why Do People Suit Up?

A well-tailored suit can look very flattering on you. But suits are also uncomfortable, impractical and expensive to buy and maintain. This is especially so with the hot and humid climate in Singapore. So what is the rationale why people still put on such an uncomfortable piece of clothing? Let’s have a look at some …

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why are influencers so powerful

Why Are Influencers So Powerful?

Influencers are popping up left and right nowadays. The barrier to being an influencer is really low. You just need a phone and internet access. Success is another story but it is not the point of this article. Another term for influencers is key opinion leader (KOL). Influencers are content creators that have a following …

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free things paid for by ads

Free Things We Enjoy That Are Paid For By Ads

Have you ever wondered why are there things we can enjoy for free? Everything comes at a price. So if we are not paying for the product, we are the product. Instead of selling a product or service for revenue, there are other ways of monetizing a business like microtransactions and advertising. In this article, …

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what are dropshipping course ads not telling you

What Are Dropshipping Course Ads Not Telling You

I had wanted to write on dropshipping course ads for quite some time but other topics took precedence. These dropshipping course ads seemed to have died down and the “guru course” flavour of the month seems to have shifted to options trading nowadays. However, I recently saw another of these ads saying that we can …

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play to earn or marketing tool dbs ultimatehawker

Play-To-Earn Or Marketing Tool? – DBS PayLah! #UltimateHawker Game

I was watching the news last night and came across the DBS PayLah! UltimateHawker Game and decided to check it out. The game is to be played on mobile from 7 December 2021 – 5 January 2022. They claim that there is S$50,000 to be won throughout the game in total. So can we make …

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CareShield Life Supplements – Questions To Ask Before Upgrading

Have you been receiving calls from insurance agents trying to get you to use your CPF MediSave to upgrade your CareShield Life Plan? I received a call from a random agent and she started by saying that she is not trying to sell me anything. By doing that, I believe the number of people willing …

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we need to talk about facebook and meta

We Need To Talk About Facebook and Meta

On 28 October 2021, Facebook’s CEO and co-founder, Mark Zuckerberg announced that they will be consolidating all their products and services under Meta. Facebook will still exist but it will now be under the Meta umbrella with Instagram, Whatsapp, Oculus and others. This is similar to what Google did when they announced Alphabet. Although we …

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great eastern gift credits

Great Eastern Rewards Giving Me S$200 In Gift Credits?

Disclaimer: All comments on this blog site are an expression of opinion. You are recommended to consult with a licensed, qualified financial advisor before making any financial decisions. I received an email from Great Eastern saying that I have received S$200 in Gift Credits that is waiting for me in their Great Eastern Rewards App. …

Great Eastern Rewards Giving Me S$200 In Gift Credits? Read More »

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sharing-my commissions tiger brokers

Sharing And Giving Away 50% Of My Tiger Brokers Commissions

After writing for 8 months, I received an email from Tiger Brokers to ask for collaboration. I also received an email from Moomoo but they wanted to review my content before posting plus I can’t give away my commissions, so I decided not to enter into a partnership with Moomoo. Tiger brokers allowed me to …

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BTMC Marketing tactics influencing customer behaviour

BTMC – Marketing Tactics Influencing Customer Behaviour – Chapter 4

This is chapter 4 of Breaking The Marketer’s Code, a series where we discuss the tools that marketers utilize to make consumers spend more than what they need to. In this chapter, I will share a list of marketing tactics corporations or salespeople make use of to trigger you to increase spending. This chapter will …

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