Breaking The Marketer’s Code

We will be breaking the marketer’s code by talking about the methods and tools that marketers utilize to make consumers spend more than what they need to.

Chapter 1 – The Power of Digital Marketing

Chapter 2 – Journey Through Marketing Funnel

Chapter 3 – Targeting The Perfect Customer Persona

Chapter 4 – Marketing Tactics Influencing Customer Behaviour

what do business awards even mean

What Do Business Awards Even Mean?

Trusted Business Award. Top 500 SMEs. Elite SME award. What do these business awards even mean? Do these business awards represent that the company has merits or is it just an empty title? Well, it’s complicated. A company that has an award attached to its name provides trust to the consumer. To an untrained eye, …

What Do Business Awards Even Mean? Read More »

Share this:
its morbin time how social media pranked Sony

It’s Morbin’ Time – How Social Media Pranked Sony

Morbius is one of the latest superhero movies associated with Marvel released by Sony in April 2022. It is a movie about a vampire in Sony’s Spider-Man Universe after the two Venom movies. Morbius memes are rife on social media after the release of the movie. However, it seems to be popular not because it …

It’s Morbin’ Time – How Social Media Pranked Sony Read More »

Share this:
why do people suit up

Why Do People Suit Up?

A well-tailored suit can look very flattering on you. But suits are also uncomfortable, impractical and expensive to buy and maintain. This is especially so with the hot and humid climate in Singapore. So what is the rationale why people still put on such an uncomfortable piece of clothing? Let’s have a look at some …

Why Do People Suit Up? Read More »

Share this:
why are influencers so powerful

Why Are Influencers So Powerful?

Influencers are popping up left and right nowadays. The barrier to being an influencer is really low. You just need a phone and internet access. Success is another story but it is not the point of this article. Another term for influencers is key opinion leader (KOL). Influencers are content creators that have a following …

Why Are Influencers So Powerful? Read More »

Share this:
free things paid for by ads

Free Things We Enjoy That Are Paid For By Ads

Have you ever wondered why are there things we can enjoy for free? Everything comes at a price. So if we are not paying for the product, we are the product. Instead of selling a product or service for revenue, there are other ways of monetizing a business like microtransactions and advertising. In this article, …

Free Things We Enjoy That Are Paid For By Ads Read More »

Share this:
what are dropshipping course ads not telling you

What Are Dropshipping Course Ads Not Telling You

I had wanted to write on dropshipping course ads for quite some time but other topics took precedence. These dropshipping course ads seemed to have died down and the “guru course” flavour of the month seems to have shifted to options trading nowadays. However, I recently saw another of these ads saying that we can …

What Are Dropshipping Course Ads Not Telling You Read More »

Share this:
play to earn or marketing tool dbs ultimatehawker

Play-To-Earn Or Marketing Tool? – DBS PayLah! #UltimateHawker Game

I was watching the news last night and came across the DBS PayLah! UltimateHawker Game and decided to check it out. The game is to be played on mobile from 7 December 2021 – 5 January 2022. They claim that there is S$50,000 to be won throughout the game in total. So can we make …

Play-To-Earn Or Marketing Tool? – DBS PayLah! #UltimateHawker Game Read More »

Share this:
CareShield-Life-Supplements-Questions-To-Ask

CareShield Life Supplements – Questions To Ask Before Upgrading

Have you been receiving calls from insurance agents trying to get you to use your CPF MediSave to upgrade your CareShield Life Plan? I received a call from a random agent and she started by saying that she is not trying to sell me anything. By doing that, I believe the number of people willing …

CareShield Life Supplements – Questions To Ask Before Upgrading Read More »

Share this:
we need to talk about facebook and meta

We Need To Talk About Facebook and Meta

On 28 October 2021, Facebook’s CEO and co-founder, Mark Zuckerberg announced that they will be consolidating all their products and services under Meta. Facebook will still exist but it will now be under the Meta umbrella with Instagram, Whatsapp, Oculus and others. This is similar to what Google did when they announced Alphabet. Although we …

We Need To Talk About Facebook and Meta Read More »

Share this:
great eastern gift credits

Great Eastern Rewards Giving Me S$200 In Gift Credits?

Disclaimer: All comments on this blog site are an expression of opinion. You are recommended to consult with a licensed, qualified financial advisor before making any financial decisions. I received an email from Great Eastern saying that I have received S$200 in Gift Credits that is waiting for me in their Great Eastern Rewards App. …

Great Eastern Rewards Giving Me S$200 In Gift Credits? Read More »

Share this: