Breaking The Marketer’s Code

We will be breaking the marketer’s code by talking about the methods and tools that marketers utilize to make consumers spend more than what they need to.

Chapter 1 – The Power of Digital Marketing

Chapter 2 – Journey Through Marketing Funnel

Chapter 3 – Targeting The Perfect Customer Persona

Chapter 4 – Marketing Tactics Influencing Customer Behaviour

recipe blogs why do we need to scroll so much

Recipe Blogs – Why Do We Need To Scroll So Much?

Do you hate scrolling through multiple pages of the recipe blogs before getting to the actual recipe? The recipe bloggers know that some people hate it but they still put their recipes at the bottom of the page. There are multiple reasons why recipe blogs make your scroll so much and we will talk about …

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GREAT Covid Care Plan insurance

GREAT Covid Care Plan – An Insurance Against The Improbable

I received a message from my mother one night to ask me if we should sign up for a free Covid-19 insurance called GREAT Covid Care Plan by Great Eastern. Source: WhatsApp Message My Mother Forwarded To Me I already wrote an article discussing the signing up of free insurance earlier this year. After looking …

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shopping holidays start saving stop shopping

Shopping Holidays – Start Saving And Stop Shopping Till You Drop

There is no longer any holiday shopping season as shopping holidays are now available all year round. Shopping holidays are made use by corporations to encourage consumerism to boost their sales. They can either be created based on real events like Christmas or made-up ones like Prime day. Overconsumption is both a waste of money …

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Signing Up For That Free Insurance- Think Again

Signing Up For That Free Covid-19 Vaccine Insurance? Think Again

I first came across “free” insurance a number of years ago. I cannot remember the details exactly but it is where an insurance company provides coverage if you lose your EZ-link card within a short period of time e.g. 1 year. In this article, we will use the free covid-19 vaccine insurance as an example. …

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Apple ios14.5 google facebook

iOS 14.5 – The Crippling Of Facebook And Google By Apple

Early this year, Apple announced that in iOS 14 or more specifically iOS 14.5, with a new feature called App Tracking Transparency, users will be able to block advertisers from identifying them via the IDFA (Identifier for Advertisers). iOS 14.5 spells the start of trouble for advertisers like Facebook and Google. What Is IDFA? Every …

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BTMC targeting the perfect customer persona

BTMC – Targeting The Perfect Customer Persona – Chapter 3

If you have not read the first chapter on the basics of digital marketing, you can read it here. In the last chapter, we talked about the journey through the marketing funnel, from brand and product awareness to taking action after the purchase phase. In this chapter, we will be talking about the customer persona …

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Breaking The Marketer's Code Chapter 1 - Journey Through The Marketing Funnel

BTMC – Journey Through Marketing Funnel – Chapter 2

If you have not read the first chapter on the basics of digital marketing, you can read it here. It will help prime you for the information that I am going to share below. What is a Marketing Funnel? It is the core framework that marketers use to map a customer’s journey. The marketing funnel …

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Breaking The Marketer's Code Chapter 1 - The Power of Digital Marketing

BTMC – The Power of Digital Marketing – Chapter 1

This is the beginning of a series, Breaking The Marketer’s Code, where I will share the marketing tactics companies utilize to trigger you to consume more than you need. We should not be influenced by external factors like social media or marketing tactics into making our purchases. First, we will need to talk about the …

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